Social media isn’t just an alternative to traditional media — it’s turning the traditional model on its head. Traditionally, consumers make purchasing decisions based on the advertisements they see or hear on TV or in print media. Today, it’s easier to connect with consumers via social media and make better purchasing decisions, by learning about their experiences via a product or service.
It’s no secret – the world has shifted to social media. A new report from Salesforce has found that 70 percent of brands are increasing their social media budget year-on-year!
For the ambitious marketers, the rise of social media influencers creates a world of possibilities. It opens up a new channel for brands to connect with consumers directly, organically and at scale. By creating authentic content with social media influencers, brands can further amplify their messages to their target audience and build a stronger brand presence within the social media space.