Social media isn’t just an alternative to traditional media — it’s turning the traditional model on its head. Traditionally, consumers make purchasing decisions based on the advertisements they see or hear on TV or in print media. Today, it’s easier to connect with consumers via social media and make better purchasing decisions, by learning about their experiences via a product or service.
It’s no secret – the world has shifted to social media. A new report from Salesforce has found that 70 percent of brands are increasing their social media budget year-on-year!
For the ambitious marketers, the rise of social media influencers creates a world of possibilities. It opens up a new channel for brands to connect with consumers directly, organically and at scale. By creating authentic content with social media influencers, brands can further amplify their messages to their target audience and build a stronger brand presence within the social media space.
GETTING YOUR STEPS RIGHT
Social media marketing is all about creating a 360-degree view of your brand on social media platforms. We effectively employ each platform to its maximum capacity in order to encourage dialogues with your audience. Through social storytelling, we support all other aspects of your business from sales and marketing to long-term advertising activations.
The Embassy tells your brand’s social story in real time, across selected multi-social media platforms. We build and manage your social community using your brand’s unique tone and style. We do this using the following steps:
- We develop a robust deck of original content.
- We activate all social media platforms: Instagram, IGTV, Facebook, Twitter, LinkedIn, Google+ and more.
- We identify key influencer hit lists and spark effective outreach.
- We identify contemporary brands & businesses to exchange audiences, cross-promote products and enhance profiles.
- We develop creative methods to generate brand hype on socials with the use of influencers.
- We enhance paid social advertising to optimise outreach.
- We actively pursue event and placement opportunities that would best suit your brand.
- We encourage interaction with consumers through contests that call for user-generated content.
PART OF YOUR MARKETING MIX
Social Media is a great tool when used correctly. Like it or not, it is now a part of our daily lives and it has also become truly essential to your brand’s marketing mix. Why you may ask? With over 15 million active Facebook users in Australia, 5 million active monthly users on Instagram and over 2 million active profiles on Snapchat, social media is now a quintessential form of modern advertising and storytelling. That means getting it right is now more imperative than ever. More and more brands are telling their stories directly to their customers daily via multiple social platforms such as Facebook, LinkedIn, Snapchat & Instagram. If your brand isn’t communicating with potential consumers online via these amazing digital spaces, you aren’t reaching the entire audience and run the risk of losing people to other competitors. If you’re not on social, you’re missing out!
One of the challenges most brands face is the lack of understanding in how to effectively run their social media. That is why it is essential that you align yourself with a strategic social media partner. Leave it to experts and let us help you make your brand a social media success!
We offer a boutique, hands-on approach, specifically tailored to your brand and product. Our bespoke strategies for Storytelling focuses on your unique objectives and target audience.
We not only create and promote brand presence and awareness in the digital marketplace but quantifiably improve customer engagement, driving the right traffic to your social platforms.