We have extensive experience in connecting brands with social influencers to increase social following, build brand awareness and drive social media audience to your brand’s social page or website.
Our network here at The Embassy consists of hundreds of the best and most influential social media celebrities and trendsetters worldwide. From fashion, lifestyle, beauty, food, and fitness, our team can source the perfect digital talent for you.
Social Media is a busy space with 10,000 new accounts created daily just on Instagram alone! As a brand, it is extremely crucial to understand the importance of being visible and present on social. One of the key components to building a strong social following is the implementation of influencer campaigns.
- Identify & connect with key influencers to ensure maximum reach & exposure
- Influencer outreach and negotiation
- Management of influencer content direction to achieve the desired outcome
- Regular reporting and content performance reviews
WHY INFLUENCER MARKETING
Influencers connect your brand with their audience. By using ‘IT’ influencers to represent or endorse brands via posting product images & videos on their personal profiles, brands are expanding their reach to their target audience outside of its own pages.
Influencers help brands to develop a trusted relationship with the audience, by presenting the brand in real life situations and in turn, creating a strong brand awareness.
People expect brands to talk with them rather than at them. Consumers no longer expect brands to sell to them, but to entertain and inform them. In this new paradigm, influencers are a force to be reckoned with. Influencers are the new age celebrities and consumers want what they have, and listen to what they have to say. Meaning brands can strategically partner with the right social personalities, to entice organic conversations and seduce their followers.
8 REASONS WHY INFLUENCER MARKETING IS BIGGER THAN EVER
Through their original content, influencers have earned the trust of their followers. Brands have a lot to gain from this relationship. 92% of customers actually trust recommendations from strangers (i.e. influencers) over brands. This means brands can more effectively drive their message through the content of key influencers within their target community.
- It’s powerful word-of-mouth marketing
- It’s social & trendy
- Organic content creation
- It gets people talking, watching & wanting to see & learn more
- There are paid and contra deals available when working with influencers
- People want to see more than just paid ads
- It adds value to your brand awareness and SEO
- It’s targetable & trackable
- Set campaign objectives and identify the brands target audience on social media
- Select the right social influencer according to campaign objectives
- Engage with the social media community via the use of original and intriguing content
We are the leading agency for social influencer marketing. Our team specialises in developing and managing influencer marketing campaigns for leading brand & companies. Speak with us today and take your brand to the next level.